PPWR Academy
Learn how to comply with the EU Packaging and Packaging Waste Regulation (PPWR). Access practical webinars, downloadable guides, templates, and expert training designed for manufacturers, importers, distributors, retailers, packaging suppliers, consultants, and sustainability professionals.
Beauty brands may be more affected by PPWR than they realize. From bottles, pumps and jars to cartons and e-commerce packaging, the new EU packaging rules create responsibilities for brands, manufacturers, importers, distributors and suppliers both inside and outside Europe.
The EU Packaging and Packaging Waste Regulation (PPWR) generally applies from 12 August 2026. Here is what companies placing packaging or packaged products on the EU market need to know about the obligations that apply now — and which major requirements come later.